Club Leaders Newsletter

May 2020

Recognition Program Revisions

Purdue Alumni recognizes the effect of the stay-at-home orders on clubs and has revised the program to offer alternate opportunities to earn credit for an event.

The revisions use the same structure as the current club recognition program requirements. The new opportunities are outlined in the chart below.

These revisions are retroactive to March 11 and will expire at the end of the University’s fiscal year on June 30, just as the program always has.

“We want to encourage continued engagement with alumni and constituents in your geographical areas, while understanding our dedicated volunteer alumni leaders have varying levels of comfort with technology,” says Courtney Magnuson, senior director of alumni outreach.

Reporting of events will still be via the post-event information form, which now includes these event options/alternatives.

One Event Equals: Option 1:  One virtual event, hosted in WebEx, Zoom, etc.
Option 2: Three “social media engagements” of Purdue Alumni Association’s social media posts to your club’s social account (Facebook, alumni portal, etc.).  MUST include a question to encourage alumni engagement/participation with your post.
Option 3: Five “social media shares” of Purdue Alumni Association’s social media posts to your club’s social account (Facebook, alumni portal, etc.)
A maximum of three events can be earned by any combination of these above options and will qualify as any engagement type (personal, professional, intellectual, scholarship/student engagement, or service) needed by your club to earn Gold, Silver, or Bronze status.

20 for 20

The Class of 2020 is experiencing the disruption of a lifetime, with the move to online learning, the closure of campus, and a virtual commencement. Some students are dealing with family members or friends who have contracted COVID-19.

In this environment, it can be hard for students to focus or appreciate the time they have had as an undergraduate student. That’s why the Purdue Alumni Association developed “20 for ‘20” — an opportunity that allowed alumni to offer words of encouragement for 2020 graduates.

A Zoom room was created on the alumni portal, where volunteer alumni leaders recorded a 10-second message to the class of 2020, offering advice and encouragement to the latest Purdue graduates.

All of the clips were edited into a video that will be played during commencement, which is a virtual event that can be accessed on demand. The video is housed on the commencement website.

“The idea spawned from the senior week program,” says Haley Atwell, assistant director of recent graduate initiatives. “We think it is going to be really special for graduating seniors to hear from alumni during these different times.”

Purdue Alumni will be promoting the video on its social media channels, the alumni portal, and via emails.

Alumni Portal

The Purdue Alumni portal is open! The feature-filled alumni portal has created a virtual world offering a directory of Purdue businesses, a jobs board, and communities where alumni can engage with other Purdue graduates.

Many communities have already been established. One features wine as its topic, and Purdue Alumni is partnering with the College of Agriculture and will offer a 16-week online wine course that will cover growing the grapes, fermentation, presentation, and sale.

Another community is geared toward early childhood development for parents. This community is in direct response to questions Purdue Alumni has received about resources for parents during the coronavirus pandemic. This community offers videos from early childhood development faculty offering guidance and lessons. It also serves as a virtual meeting place where alumni can engage with one another on issues in this critically important field.

The interactive business directory allows users to search for businesses owned by Purdue alumni, so they can support fellow Boilermakers. Any Purdue alumni-owned business can be listed. The service is free during the pandemic. Once “normal” returns, businesses can buy a membership to continue or opt out and leave with no charge.

The jobs board not only lists jobs that alumni can search but also allows alumni to discuss job-related issues and access career development ideas. In addition, it will contain information on the mentoring program as it is developed.

“We want to expand the portal, and mentoring is high on the list,” says Pat Brown, director of digital marketing. “Connecting our alumni to young alumni or individual students creates amazing opportunities for Boilers to help Boilers.”

Brown adds that about 75 percent of Purdue alumni in the portal have volunteered to be mentors. Purdue Alumni is working on efforts to get students to visit the portal, review all of the potential mentors, and start those very important conversations.

“Online components offer opportunities that physical meetings can’t,” Brown adds. “Not everyone can get to West Lafayette frequently, but they can spend an hour online.”

About 4,000 alumni are active users on the portal, and more alumni are encouraged to find the part of the portal that appeals to them and engage with others for advice, socializing, and fun.

Visit the alumni portal

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