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Privacy Policy

Privacy Notice

Effective: May 24, 2018
Last modified: April 1, 2021

Thank you for visiting this website, which is operated by the Purdue Alumni Association (PAA). Your access to and use of this website is subject to the following Privacy Notice. PAA is committed to protecting your personal information and being transparent about what information is held and how it is used.

We understand your concerns about privacy and assure you that PAA takes privacy matters seriously. Therefore, we are providing this Privacy Notice to explain our online information practices and the choices you can make about the way your information, including your Personally Identifiable Information, is collected and used. If you have questions regarding this Privacy Notice, you may direct them to purduealumni@purdue.edu.

By submitting information to us and/or by using our website, you give your consent that all information that you submit, including your Personally Identifiable Information, may be processed as described herein. If you do not agree to be bound by this Privacy Notice, you may choose to not access or use this website.

For those users who are subject to European Union governance, please see the section below for additional information relative to the General Data Protection Regulation (GDPR), which has an effective date of May 25, 2018.

This Privacy Notice applies only to the public website purduealumni.org.

This policy explains our practices concerning the collection, use, and disclosure of visitor information. Visitor information collected by PAA will be used only as outlined in this Privacy Notice.

Any arrangement to share your data with a third party in support of a Purdue-approved activity will be subject to a formal agreement between the Purdue affiliate engaged in the activity and that organization to protect the security of your data. PAA reserves the right to review and approve all such agreements as stated in its internal Data Access and Compliance Policy.

Purdue websites may collect and use visitor information in different ways. Therefore, visitors to university websites should review the privacy policies for the particular sites they visit. PAA is not responsible for the content of other websites or for the privacy practices of websites outside the scope of this policy.

Because internet technologies continue to evolve rapidly, PAA may make appropriate changes to this Privacy Notice in the future. Any such changes will be consistent with our commitment to respecting visitor privacy and will be clearly posted in a revised Privacy Notice.

Data We Collect and Hold

A significant proportion of the information we hold is that which you provide to us; for example, you may give us information by filling in forms on our website or by corresponding with us by telephone, social media, email, or otherwise. If you are a student or studied at Purdue University, some of your personal data is transferred from your student record to the University’s alumni database.

Most records contain:

Passive/Automatic Collection

When you view pages on our site, the web server automatically collects non-personally identifying technical information from your computer and about your connection and may include:

Continued use of our website indicates consent to the collection, use, and disclosure of this information as described in this policy. This technical information is not retained or used.

Active/Manual/Voluntary Collection

Other than automatically collected technical information about your visit (described above, or cookies, described below), we may ask you to provide personal information voluntarily, such as through forms or other manual input. This information is generally retained as long as you continue to maintain a relationship with PAA. Providing this information to us is wholly voluntary. However, not providing the requested information (or subsequently asking that the data be removed) may affect our ability to serve you or your ability to use a particular service or feature on the website. Providing the requested information indicates your consent to the collection, use, and disclosure of this information as described in this policy. Information we may request includes, but is not limited to:

Information Usage

Generally, we use the information we collect through our website to:

Information Used for Contact

If you provide us with your email address as part of any transaction on our website, or if you choose to receive communications from PAA, we may periodically send you newsletters and other email. Our communications provide opportunities to opt out of future messages.

If you supply us with your postal/mailing address, you may receive periodic mailings from us with information on new products and services or upcoming events. If you do not wish to receive such mailings, or would like to be added to our “do not contact” list, please let us know by:

Information Sharing

We may share aggregate, non-personally identifiable information with other entities or organizations. We may share personally identifiable information with other entities or organizations, such as agents or contractors, under the following circumstances to:

We may provide your personally identifiable information to:

Subject to restrictions that you communicate to us relative to the use of your personal data, your information might include, but is not limited to:


A cookie is a small data file that is written to your hard drive that contains information about your visit to a web page. If you prefer not to receive cookies, you may configure your browser not to accept them at all, or to notify and require approval before accepting new cookies. Some web pages/sites may not function properly if the cookies are turned off, or you may have to provide the same information each time you visit those pages.

To customize the information and services offered to you, our site uses cookies to record session information.


This site is not intentionally directed to children. PAA does not intentionally or knowingly collect data from children under the age of 13. We encourage parents and teachers to be involved in children’s internet explorations. It is particularly important for parents to guide their children when they are asked to provide personal information online. If you have reason to believe that a child under 13 years of age is providing information to Purdue through our website, please contact purduealumni@purdue.edu.

Use of Third-Party Services

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies (described above) to help the website analyze how users use the site. The information generated by such cookies about your use of the website (including, possibly, your IP address) will be transmitted to and stored by Google.

For more information, please visit Google’s Privacy Policy.

Updating Inaccurate Information

In some cases, we will grant visitors the ability to update or correct inaccuracies in the information that we maintain.

Visitors can have this information corrected by sending us an email at purduealumni@purdue.edu.

Guidelines for Use of Online Services

PAA provides a variety of online services directly to alumni, donors and friends. These are web-based services that enable the individual to access information, register for an event, update contact information, or provide a one-time or recurring charitable gift or related service.

This section outlines the guidelines and policies for appropriate use of these services.

Event Registrations, Forms, and Credit Card Transactions

Some features of this site enable credit card transactions. These features are completely voluntary to members. They include the purchasing of tickets or merchandise through event stores or donations through the site.

You are not responsible for unauthorized transactions posted to your credit card that occur as a result of submitting a credit card number to this site. This site uses industry standard Secure Sockets Layer (SSL) servers on our transaction pages. It encrypts all of your personal information including name, address, and credit card number to prevent unauthorized access as the information travels over the internet.

Purdue is fully compliant with the Payment Card Industry (PCI) Data Security Standard, including the use of point-to-point encryption devices when credit card information is provided in situations where the card is not available (typically by phone or postal delivered form).

Online transactions are processed by iModules, Touchnet, Chase, and Stripe.

Shortly after a gift, purchase, or refund is processed, you will receive a confirmation via email. You are advised to print out and save a copy of the order confirmation for verification that may be necessary to request refunds or resolve any disputes.

This site cannot guarantee the accuracy of information presented. However, anyone demonstrated to have engaged in fraudulent behavior may be subject, but not limited to, loss of privileges as a member as well as prosecution to the fullest extent of the law.


Due to the rapidly evolving nature of information technologies, no transmission of data over the internet can be guaranteed to be completely secure. While we are committed to protecting the privacy of our visitors, we cannot guarantee the security of any information that you transmit to our websites, and you do so at your own risk. However, once we receive your information, we will use reasonable safeguards consistent with prevailing industry standards and commensurate with the sensitivity of the data being stored to maintain the security of that information on our systems.

In addition, we will comply with all applicable federal, state, and local laws regarding the privacy and security of visitor information.

We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you at our site.

Rights for European Union Residents Under the General Data Protection Regulation (GDPR)

As of May 25, 2018, residents of the European Union member countries (Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, UK) have these rights under GDPR:

PAA handles your personal data securely and takes proactive measures to minimize its use; primarily, those uses are to process a transaction you have requested, to carry out our responsibilities under a contract, or to pursue Purdue’s legitimate interests, where those interests are not overridden by your rights and interests. In addition, there is no statutory or contractual requirement for you to provide us with any personal data.

Some key facts and information about your data protection rights:

Privacy Notice Changes

PAA reserves the right to change, modify, add, or remove portions of this Privacy Notice at any time and without prior notice by posting the revised version of this Privacy Notice on the website. Your use of our website following any such change constitutes your agreement that all information collected from or about you through the website after the revised Privacy Notice is posted will be subject to the terms of the revised Privacy Notice.

We will post changes to our website and provide you with the ability to opt out. If you are concerned about how your information is used, you should check back at our website periodically.

Visitors may prevent their information from being used for purposes other than those for which it was originally collected by sending us an email at the listed address.

Contact Information

If you have questions or concerns about this policy, please contact us.

Purdue Alumni Association
403 W. Wood St.
West Lafayette, IN 47907
ATTN: PAA Data Steward

If you feel as though this site’s privacy practices differ from the information stated, you may contact us at the listed address or phone number.